AuthorKotler, Philip
TitleMarketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya and Iwan Setiawan
Imprint Hoboken, N.J. : Wiley, 2010
Descript xv, 188 p. : ill. ; 24 cm

CONTENT

Part 1: Trends -- Welcome to marketing 3.0 -- Future model for marketing 3.0 -- Part 2: Strategy -- Marketing the mission to the consumers -- Marketing the values to the employees -- Marketing the values to the channel partners -- Marketing the vision to the shareholders -- Part 3: Application -- Delivering socio-cultural transformation -- Creating emerging market entrepreneurs -- Striving for environmental sustainability


SUBJECT

  1. Marketing

LOCATIONCALL#STATUS
Chula Business School Library658.8 K87Mk 2010 CHECK SHELVES
Chula Business School Library658.8 K87Mk 2010 CHECK SHELVES
Sasin Library658.8 K87M 2010 CHECK SHELVES