Author | Kotler, Philip |
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Title | Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya and Iwan Setiawan |
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Imprint |
Hoboken, N.J. : Wiley, 2010 |
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Descript |
xv, 188 p. : ill. ; 24 cm |
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CONTENT
Part 1: Trends -- Welcome to marketing 3.0 -- Future model for marketing 3.0 -- Part 2: Strategy -- Marketing the mission to the consumers -- Marketing the values to the employees -- Marketing the values to the channel partners -- Marketing the vision to the shareholders -- Part 3: Application -- Delivering socio-cultural transformation -- Creating emerging market entrepreneurs -- Striving for environmental sustainability
SUBJECT
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Marketing
LOCATION | CALL# | STATUS |
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Chula Business School Library | 658.8 K87Mk 2010 |
CHECK SHELVES
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Chula Business School Library | 658.8 K87Mk 2010 |
CHECK SHELVES
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Sasin Library | 658.8 K87M 2010 |
CHECK SHELVES
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