AuthorKeyes, Jessica, 1950-
TitleMarketing IT products and services / Jessica Keyes
Imprint Boca Raton, FL : CRC Press, c2010
Descript xviii, 324 p. : ill. ; 25 cm

CONTENT

Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium


SUBJECT

  1. Marketing
  2. Information technology -- Management
  3. Industrial management

LOCATIONCALL#STATUS
Chula Business School Library004.068 K44M 2010 CHECK SHELVES
Chula Business School Library : Audio-Visual Collection004.068 K44M 2010 LIB USE ONLY