Marketing IT products and services / Jessica Keyes
Imprint
Boca Raton, FL : CRC Press, c2010
Descript
xviii, 324 p. : ill. ; 25 cm
CONTENT
Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium
SUBJECT
Marketing
Information technology -- Management
Industrial management
LOCATION
CALL#
STATUS
Chula Business School Library
004.068 K44M 2010
CHECK SHELVES
Chula Business School Library : Audio-Visual Collection