AuthorKotler, Philip
TitleUp and out of poverty : the social marketing solution / Philip Kotler, Nancy R. Lee
Imprint Upper Saddle River, N.J. : Wharton School Pub., c2009
Descript xxv, 341 p. ; 24 cm

CONTENT

Why poverty hunts everyone -- Examing a barrel of current solutions -- The social marketing solution -- Segmenting the poverty marketplace -- Evaluating and choosing target market priorities -- Determining desired behavior changes -- Understanding barriers, benefits, and the competition for change -- Developing a desired positioning and strategic marketing mix -- Developing a social marketing plan -- The public sector's role in poverty reduction -- The nonprofit sector's role in poverty reduction -- The private sector's role in poverty reduction -- Getting the three sectors to work together


SUBJECT

  1. Poverty -- Government policy
  2. Poor -- Govenment policy
  3. Social marketing
  4. Government marketing

LOCATIONCALL#STATUS
Central Library (5th Floor)362.5 K87U CHECK SHELVES
Sasin Library362.5561 K87U 2009 CHECK SHELVES