AuthorBivins, Thomas H. (Thomas Harvey), 1947-
TitleMixed media : moral distinctions in advertising, public relations, and journalism / Thomas Bivins
Imprint New York, NY : Routledge, c2009
Edition 2nd ed.
Descript xv, 312 p. ; 23 cm.

CONTENT

What is media ethics? -- Moral claimants, obligation, and social responsibility -- Media and professionalism -- Theoretical approaches to ethics -- A checklist of r ethical decision making -- Meta-issues across the media -- Meta-issues in pulbic relations and advertising -- Ethics and public relations -- Ethics and advertising -- ethics in news journalism


SUBJECT

  1. Mass media -- Moral and ethical aspects

LOCATIONCALL#STATUS
Central Library (5th Floor)175 B624M 2009 CHECK SHELVES