Author | Bivins, Thomas H. (Thomas Harvey), 1947- |
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Title | Mixed media : moral distinctions in advertising, public relations, and journalism / Thomas Bivins |
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Imprint |
New York, NY : Routledge, c2009 |
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Edition |
2nd ed. |
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Descript |
xv, 312 p. ; 23 cm. |
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CONTENT
What is media ethics? -- Moral claimants, obligation, and social responsibility -- Media and professionalism -- Theoretical approaches to ethics -- A checklist of r ethical decision making -- Meta-issues across the media -- Meta-issues in pulbic relations and advertising -- Ethics and public relations -- Ethics and advertising -- ethics in news journalism
SUBJECT
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Mass media -- Moral and ethical aspects
LOCATION | CALL# | STATUS |
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Central Library (5th Floor) | 175 B624M 2009 |
CHECK SHELVES
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