The role of business research -- Information systems and knowledge management -- Theory building -- The business research process : an overview -- The human side of business research : organizational and ethical issues -- Part 2: Beginning stages of the research process -- Problem definition : the foundation of business research -- Qualitative research tools -- Secondary data research in a digital age -- Part 3: Research methods for collecting primary data -- Survey research : an overview -- Survey research : communicating with respondents -- Observation methods -- Experimental research -- Part 4: Measurement concepts -- Measurement and scaling concepts -- Attitude measurement -- Questionnaire design -- Question wording and measurement scales for commonly researched topics -- Part 5: Sampling and fieldwork -- Sampling designs and sampling procedures -- Determination of sample size : a review of statistical theory -- Fieldwork -- Part 6: Data analysis and presentation -- Editing and coding : transforming raw data into information -- Basic data analysis : descriptive statistics -- Univariate statistical analysis -- Bivariate statistical analysis : differences between two variables -- Manual calculation of an F-statistic -- ANOVA for complex experimental designs -- Bivariate statistical analysis : measures of association -- Arithmetic behind OLS -- Multivariate statistical analysis -- Communicating research results : report generation oral presentation, and follow-up -- Part 7: Comprehensive cases with computerized databases

1. Management -- Research
2. Business -- Research