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TitleElectronic commerce 2006 : a managerial perspective / Efraim Turban ... [et al.]
Imprint Upper Saddle River, N.J. : Pearson Prentice Hall, c2006
Descript xxxi, 792 p. : ill

CONTENT

Part 1: Introduction to e-commerce and e-marketplaces -- Overview of electronic commerce -- E-marketplaces: structure, mechanisms, economics, and impacts -- Part 2 Internet consumer retailing -- Retailing in electronic commerce: products and services -- Consumer behavior, online market research, and customer relationship management -- Online advertising -- Part 3: Business-to-business e-commerce -- Company-centric B2B and e-procurement -- Public B2B exchanges and portals -- E-supply chains, collaborative commerce, and intrabusiness EC -- Other EC models and applications -- E-government, e-learning, and other EC applications -- Mobile commerce and pervasive computing -- Part 5: EC support services -- Auctions -- E-commerce security -- Electronic payment systems -- Order fulfillment, content management, and other support services -- Part 6: EC strategy and implementation -- E-commerce strategy and global EC -- Launching a successful online business -- Legal, ethical, and societal impacts of EC


Electronic commerce Electronic commerce -- Management

LOCATIONCALL#STATUS
Chula Business School Library658.872 E38 2006CHECK SHELVES
Engineering Library : StackHF5548.32 E4 2006CHECK SHELVES

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