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TitleSport management : principles and applications / Russell Hoye ... [et al.]
Imprint Amsterdam ; Oxford : Butterworth-Heinemann, c2009
Edition 2nd ed
Descript xx, 318 p. : ill. (some col.) ; 24 cm

CONTENT

Sport management -- Role of the state development -- Non-profit sport -- Professional sport -- Strategic sport management -- Organizational structure -- Human resource management -- Leadership -- Sport organizational culture -- Financial management in sport -- Sport marketing -- Sport governance -- Performance management -- Case study: measuring corporate social responsibility (CSR)


Sports administration

LOCATIONCALL#STATUS
Chula Business School Library796.069 Sm764 2009CHECK SHELVES

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