All problems are local : understanding the situation -- What's the point? : agreeing on the objective -- People have to be interested : building relationships -- Size matters : determining the scope -- Less is more : constructing hypotheses -- How, when, and who? : planning the effort -- People have to be part of it : nurturing commitment -- Not just the facts : building the logic -- If you can't choose, you lose : designing the solution -- Who's going to do it : driving execution