Conquering consumerspace [electronic resource] : marketing strategies for a branded world / Michael R. Solomon

Author	Solomon, Michael R
Title	Conquering consumerspace [electronic resource] : marketing strategies for a branded world / Michael R. Solomon
Imprint	New York : AMACOM, c2003
Connect to	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=86803
Descript	xii, 276 p. : ill

Brand name products -- Marketing Consumers' preferences Customer relations Electronic books.

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