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TitleSex in advertising [electronic resource] : perspectives on the erotic appeal / edited by Tom Reichert, Jacqueline Lambiase
Imprint Mahwah, N.J. : Lawrence Erlbaum Associates, 2003
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Descript xii, 294 p. : ill. ; 24 cm


One phenomenon, multiple lenses : bridging perspectives to examine sex in advertising / Tom Reichert and Jacqueline J. Lambiase -- What is sex in advertising? : perspectives from consumer behavior and social science research / Tom Reichert -- Historical and psychological perspectives of the erotic appeal in advertising / Juliann Sivulka -- Dark desires : fetishism, ontology, and representation in contemporary advertising / Jonathan E. Schroeder and Janet L. Borgerson -- Nudity and sexual appeals : understanding the arousal process and advertising reponse / Michael S. LaTour and Tony L. Henthorne -- Effects of sexual appeals on physiological, cognitive, emotional, and attitudinal responses for product and alcohol billboard advertising / Annie Lang ... [et al.] -- Sex(haustion) sells : marketing in a saturated mediascope / Collin Gifford Brooke -- Toward a theory of advertising lovemaps in marketing communications : overdetermination, postmodern thought and the advertising hermeneutic circle / Stephen J. Gould

Sex in advertising Electronic books.


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