Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

AuthorStrauss, Ralf E
TitleMarketing planning by design : systematic planning for successful marketing strategy / Ralf E. Strauss
Imprint Chichester : Wiley, 2008
Descript xviii, 350 p. : ill


Part 1: Challenges to the marketing function: imperative for change -- New challenges in marketing -- Focus on the chief marketing officer (CMO) : a job description -- Planning comes first... -- Part 2: The path to the plan -- Seven phases for developing marketing strategy and systematic marketing planning (seven-phase model) -- Planning the planning -- Approaches to marketing budget planning -- Strategic marketing planning -- Program strategy -- Integrated marketing communication planning (Campaign planning) -- Campaign development and execution -- Analysis and reporting -- Part 3: Implementation -- Implementing marketing planning -- Part 4: Outlook -- Marketing planning 2.0

Marketing -- Management Strategic planning

Sasin Library658.802 S912M 2008CHECK SHELVES
Chula Business School Library658.802 S912M 2008CHECK SHELVES

Chulalinet's Book Delivery Request


Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network


facebook   instragram