Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson

Author	Kerin, Roger A
Title	Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
Imprint	Upper Saddle River, N.J. : Prentice Hall, c1998
Edition	8th ed
Descript	xii, 723 p. : ill. (some col.), maps ; 28 cm

CONTENT

Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis and market targeting -- Marketing research -- Product and service strategy and management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Comprehensive marketing programs

SUBJECT

Marketing -- Decision making -- Case studies
Marketing -- Management -- Case studies

LOCATION	CALL#	STATUS
Chula Business School Library	658.802 K39S 1998	CHECK SHELVES
Sasin Library	658.802 K39S 1998	CHECK SHELVES
Chula Business School Library	658.8 K39S 1998	CHECK SHELVES