Strategic market management-an introduction and overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advance, synergy, and strategic philosophies -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- leveraging the businesses -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands-the exit, milk and consolidate options -- Organizational issues -- Case challenges for part 2

1. Marketing -- Management