Basingstoke [England] ; New York : Palgrave Macmillan, 2007
Edition
2nd ed
Descript
xxiv, 483 p. : ill. ; 25 cm
CONTENT
Part 1: The process of globalisation -- Globalisation of markets and competition -- Designing a global strategy -- Dedigning a glibal organisation -- Global strategoc alliances -- Global mergers and acquisitions -- Assessing countries' attractiveness -- Entry strategies -- Part 2: Managing globally -- global marketing --Global operations -- Global innovation -- Cross-cultural management -- Global human resource management -- Global financial management -- Part 3: Broad issues in globalisation -- Emerging global players -- The social responsibility of the global firm -- Global trends