AuthorLasserre, Philippe
TitleGlobal strategic management / Philippe Lasserre
Imprint Basingstoke [England] ; New York : Palgrave Macmillan, 2007
Edition 2nd ed
Descript xxiv, 483 p. : ill. ; 25 cm

CONTENT

Part 1: The process of globalisation -- Globalisation of markets and competition -- Designing a global strategy -- Dedigning a glibal organisation -- Global strategoc alliances -- Global mergers and acquisitions -- Assessing countries' attractiveness -- Entry strategies -- Part 2: Managing globally -- global marketing --Global operations -- Global innovation -- Cross-cultural management -- Global human resource management -- Global financial management -- Part 3: Broad issues in globalisation -- Emerging global players -- The social responsibility of the global firm -- Global trends


SUBJECT

  1. International business enterprises -- Management
  2. Strategic planning
  3. Globalization -- Economic aspects

LOCATIONCALL#STATUS
Chula Business School Library658.4012 L347G 2007 CHECK SHELVES