Author | Jefkins, Frank |
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Title | Public relations / Frank Jefkins , revised and edited by Daniel Yadin |
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Imprint |
Harlow : Pearson Education Limited, 1998 |
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Edition |
5th ed |
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Descript |
ix, 293 p.; 23 cm |
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CONTENT
History of public relations -- Public relations departments -- Pulbic relations consultants -- Planning public relations programmes -- Public relations objectives -- Publics of public relations -- The news media -- Press relations -- Created private media -- Budgeting -- Evaluating results -- The ethics of public relations -- Management and employee relations -- Exhibitions and conferences -- Photography -- Printing processes -- Sponsorships -- Export public relations -- Marketing research -- Public relations in developing countries -- Special uses of PR -- New developments and trends
SUBJECT
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Public Relations
LOCATION | CALL# | STATUS |
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Communication Arts Library | 659.2 J47P 1998 |
CHECK SHELVES
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