Improving public sector performance by seizing opportunities to meet citizen needs -- Understanding the marketing mindset -- Developing and nhancing popular programs and services -- Setting motivating prices, incentives, and disincentives -- Optimizing distribution chanels -- Creating and maintaining a desired brand identity -- Communicating effectively with key publics -- Improving customer service and satisfaction -- Influencing positive public behaviors: social marketing -- Forming strategic partnerships -- Gathering citizen data, input, and feedback -- Monitoring and evaluating performance -- Developing a compelling marketing plan

1. Government productivity
2. Public administration -- Citizen participation
3. Administrative agencies -- Management