Annual Member
| Author | Kotler, Philip |
|---|---|
| Title | B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi |
| Imprint | Berlin ; New York : Springer, c2006 |
| Descript | xvi, 357 p. : ill. ; 24 cm |
To brand or not to brand -- B2B branding dimensions -- Acceleration through branding -- Success stories of B2B branding -- Beware of branding pitfalls -- Future perspective
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.827 K87B 2006 | CHECK SHELVES |
| Sasin Library | 658.827 K87B 2006 | CHECK SHELVES |
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