Business in action / Courtland L. Bovee, John V. Thill
Imprint
Upper Saddle River, NJ : Pearson/Prentice Hall, c2005
Edition
3rd ed
Descript
xiv, 489 p. : col. ill. ; 28 cm
CONTENT
Understanding the fundamentals of business and economics -- Practicing ethical behavior and social responsibility -- Completing in the clobal economy -- Selecting the optimum form of business ownership and exploring business combinations -- Starting and financing a small business -- Understanding the functions and roles of management -- Organizaing and working in teams -- Producing quality goods and services -- Motivating today's workforce and handling emoployee-management relations -- Managing human resources -- Developing product and pricing strategies -- Developing distribution and promotional strategies -- Analyzing and using financial information -- Understanding banking and securities