AuthorBruner II, Gordon C., 1954-
TitleMarketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising 1998-2001, volume IV / Gordon C. Bruner II, Paul J. Hensel and Karen E. James
Imprint Mason, Ohio ; Chicago : Thomson Higher Education ; American Marketing Association, 2005
Edition 1st ed
Descript xxii, 842 p. ; 24 cm

CONTENT

Part 1: Consumer-related scales -- Part 2: Advertising-related scales


Marketing Research -- Statistical Methods -- Handbooks manuals etc Scaling (Social sciences) -- Handbooks manuals etc

LOCATIONCALL#STATUS
Communication Arts Library658.83 B894M 2005CHECK SHELVES
Sasin Library658.83028 B894M 2005CHECK SHELVES