Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising 1998-2001, volume IV / Gordon C. Bruner II, Paul J. Hensel and Karen E. James

Author	Bruner II, Gordon C., 1954-
Title	Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising 1998-2001, volume IV / Gordon C. Bruner II, Paul J. Hensel and Karen E. James
Imprint	Mason, Ohio ; Chicago : Thomson Higher Education ; American Marketing Association, 2005
Edition	1st ed
Descript	xxii, 842 p. ; 24 cm

CONTENT

Part 1: Consumer-related scales -- Part 2: Advertising-related scales

SUBJECT

LOCATION	CALL#	STATUS
Communication Arts Library	658.83 B894M 2005	CHECK SHELVES
Sasin Library	658.83028 B894M 2005	CHECK SHELVES

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