AuthorDru, Jean-Marie
TitleBeyond disruption : changing the rules in the marketplace, an adweek book / Jean-Marie Dru and busines partners
Imprint New York : John Wiley & Sons, Inc., 2002
Edition 1st ed
Descript 304 p. : ill.; 23 cm

CONTENT

Seven disruption stories -- Disruption context: America, the disruptive brand -- Disruptive organizations -- Disrupting marketing conventions -- Disruption at work: First impressions -- State of the art -- Workshops -- Tools -- Disruption scope: Disruption across disciplines -- Street-level disruptions -- Tactile disruptions -- Disruption, on-line -- Disruption, interruption, permission -- Disruptive media planning -- Disruption in political advertising -- Disruption in emerging markets -- The luxury of disruption -- Disruption tomorrow: Insights -- Connections -- A new business model


Marketing Advertising

LOCATIONCALL#STATUS
Communication Arts Library658.4 D794B 2002CHECK SHELVES
Sasin Library659.1 D794B 2002CHECK SHELVES