AuthorPeng, Mike W.
TitleGlobal strategy / Mike W. Peng
Imprint Mason, Ohio : Thomson/South-Western, c2006
Descript xxv, 582 p. : ill., maps ; 25 cm


Strategizing around the globe -- Managing industry competition -- Leveraging resources and capabilities -- Emphasizing institutions, cultures, and ethics -- Growing and internationalizing the entrepreneurial firm -- Entering foreign markets -- Making strategic alliances and networks work -- Managing global competitive dynamics -- Diversifying, acquiring, and restructuring -- Structuring, learning, and innovating multinationally -- Governing the corporation around the world -- Strategizing with corporate social responsibility

Strategic planning Business planning International business enterprises -- Management International business enterprises -- Planning

Central Library (4th Floor)658.4012 P398GCHECK SHELVES
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