AuthorLasserre, Philippe
TitleStrategies for Asia Pacific : building the business Asia / Philippe Lasserre and Hellmut Schutte
Imprint Houndmills, Basingstoke, Hampshire : Palgrave Macmillan 2005
Edition 3rd ed
Descript xx, 332 p. : ill., charts ; 24 cm

CONTENT

The strategic importance of Asia Pacific -- Formulating strategies for Asia Pacific -- Asia as a market -- The players -- Asian business logic -- Competing -- Joining forces: alliances, mergers and acquisitions -- People and organization -- The future of the Asia Pacific region


SUBJECT

  1. Industrial management -- Asia
  2. Industrial management -- Pacific Area
  3. Corporations
  4. Foreign -- Asia
  5. Corporations
  6. Foreign -- Pacific Area
  7. International business enterprises -- Asia -- Management
  8. International business enterprises -- Pacific Area -- Management
  9. Strategic planning -- Asia
  10. Strategic planning -- Pacific Area

LOCATIONCALL#STATUS
Central Library (5th Floor)337.9 L347S 2006 CHECK SHELVES
Sasin Library337.9 L347S 2005 CHECK SHELVES