AuthorKrippendorff, Klaus
TitleContent analysis : an introduction to its methodology / Klaus Krippendorff
Imprint Thousand Oaks, Calif. : Sage, c2004
Edition 2nd ed
Descript xxiii, 413 p. : ill. ; 26 cm

CONTENT

Part I: Conceptualizing content analysis -- 1. History -- 2. Conceptual foundation -- 3. Uses and inferences -- Part II: Components of content analysis -- 4. The logic ofcontent analysis designs -- 5. Unitizing -- 6. Sampling -- 7. Recording/coding -- 8. Data languages -- 9. Analytical constructs -- Part III: Analytical paths and evaluative techniques -- 10. Analytical/representational techniques -- 11. Reliability -- 12. Computer aids -- 13. Validity --14. A practical guide


SUBJECT

  1. Content analysis (Communication)

LOCATIONCALL#STATUS
Central Library @ Chamchuri 10P93 K7 2004 CHECK SHELVES
Communication Arts Library001.5 K92C 2004 CHECK SHELVES