AuthorKumar, Sameer
TitleNew product development : an empirical study of the effects of innovation strategy, organization learning, and market conditions / Sameer Kumar and Promma Phrommathed
Imprint New York : Springer, 2005
Descript viii, 199 p. : ill. ; 26 cm

CONTENT

Introduction -- Basic conceptual model -- Research methodology -- Results and analyses -- Findings -- Conclusions and ramifications


SUBJECT

  1. New products
  2. Strategic planning
  3. Organizational learning
  4. Competition

LOCATIONCALL#STATUS
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