Part 1: Introduction and overview -- Business strategy : the concept and trends in its management -- Strategic market management: an overview -- Part 2: Strategy analysis -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Part 3: Alternative business strategies -- Creating advantage - synergy and vision versus opportunism -- Strategic options -- Strategic options: value, focus, and innovation -- Global strategies -- Strategic positioning -- Part 4: Growth strategies -- Growth strategies: penetration, product-market expansion, vertical integration, and the big idea -- Diversification -- Strategies in declining and hostile markets -- Part 5: Implementation -- Organizational issues

1. Marketing -- Management