AuthorBoone, Louis E
TitleContemporary business / Louis E. Boone, David L. Kurtz
Imprint Mason, Ohio : Thomson/South-Western, c2005.
Edition 11th ed
Descript li, 622, [107] : col. ill. ; 29 cm. + 4 computer laser optical discs (4 3/4 in.)

CONTENT

Business: 2005 and beyond -- Business ethics and social responsibility -- Economic challenges facing global and domestic business -- Competing in global markets -- Options for organizing small and large businesses -- Starting your own business: the entrepreneurship alternative -- Electronic commerce: the internet and online business -- Management, leadership, and the internal organization -- Human resource management, motivation, and labor-management relations -- Improving performance through empowerment, teamwork, and communication -- Production and operations management -- Customer-driven marketing -- Product and distribution strategies -- Promotion and pricing strategies -- Using technology to manage information -- Understanding accounting and financial statements -- Financial management and institutions -- Financing and investing through securities markets


SUBJECT

  1. Management
  2. Business

LOCATIONCALL#STATUS
Chula Business School Library658 B724C 2005 CHECK SHELVES
Chula Business School Library : Audio-Visual Collection658 B724C 2005 LIB USE ONLY
Chula Business School Library : Audio-Visual Collection658 B724C 2005 LIB USE ONLY
Chula Business School Library : Audio-Visual Collection658 B724C 2005 LIB USE ONLY
Chula Business School Library : Audio-Visual Collection658 B724C 2005 LIB USE ONLY
Central Library (4th Floor)658 B724Ca 2005 CHECK SHELVES
Central Library : Audio-Visual Collection Stack (Contact Staff)658 B724Ca 2005 LIB USE ONLY
Central Library : Audio-Visual Collection Stack (Contact Staff)658 B724Ca 2005 LIB USE ONLY
Central Library : Audio-Visual Collection Stack (Contact Staff)658 B724Ca 2005 LIB USE ONLY
Central Library : Audio-Visual Collection Stack (Contact Staff)658 B724Ca 2005 LIB USE ONLY