Part 1: Undersanding marketing management -- Defining marketing for the twenty-first century -- Adapting marketing to the new economy -- Building customer satisfaction, value, and retention -- Part 2: Analyzing marketing opportunities -- Winning markets through strategic planning, implementation, and control -- Understanding markets, market demand, and the marketing environment -- Analyzing consumer markets and buyer behavior -- Analyzing business markets and buyer behavior -- Dealing with the competition -- Identifying market segments and selecting target markets -- Part 3: Making marketing decisions -- Developing, positioning, and differentiating products through the life cycle -- Setting product and brand strategy -- Desigining and managing services -- Designing pricing strategies and programs -- Part 4: Managing and delivering marketing programs -- Designing and managing value networks and marketing channels -- Managing retailing, wholesaling, and market logistics -- Designing and managing integrated marketing communications -- Managing the sales force

1. Marketing -- Management