The case for doing at least some good -- Corporate social initiatives: six options for doing good -- Corporate cause promotions: increasing awareness and concern for social causes -- Cause-related marketing: making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy: making a direct contribution to a cause -- Community volunteering: employees donating their time and talents -- Socially responsible business practices: discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives: ten recommendations

1. Corporate image
2. Corporations -- Charitable contributions
3. Social marketing
4. Social responsibility of business