Attracting investors : a marketing approach to finding funds for your business / Philip Kotler, Hermawan Kartajaya, S. David Young
Imprint
Hoboken, N.J. : John Wiley & Sons, c2004
Descript
ix, 246 p. : ill
CONTENT
Part 1: Introduction -- Marketing to investors and lenders : what the capital markets want -- Raising capital : an overview of your alternatives -- Part 2: Understanding investors and lenders -- Early-stage financing : the role of business angels -- Private equity : unleashing your company's potential value -- Lenders : raising funds from banks and other financial institutions -- Part 3: Tools for attracting and keeping investors and lenders -- Strategy : how to win investors' mind share -- Tactic : how to win investors' market share -- Value : how to win investors' heart share -- Part 4: Epilogue -- Get your marketing right!