Managing change and crises -- McDonald's struggles with maturity -- Ill-handling the Firestone/Ford explorer tire disaster -- Perrier - overresponding to a crisis -- Al Dunlap Savages Scott paper and Sunbeam -- Johnson & Johnson's tylenol scare: the classic masterpiece in crisis management -- Part 2: risks in merger mania -- Snapple : overspending for an acquisition -- Newell Rubbermaid : a sour acquisition -- Hewlett-Packard's merger with compaq computer : a model of success? -- Part 3: Planning -- Euro Disney : bungling a successful format -- Coca Cola versus Pepsi : move and countermove -- Philip Morris (now Altria) changes an enduring strategy -- Vanguard : succes in taking the road less traveled -- Part 4: Executing -- Boeing loses industry dominance to Airbus -- Harley Davidson : success through a mystique -- Continental Airlines : executing a recovery -- Dell Computer : rising to dominate the PC Market -- Part 5: Controlling -- United Way: where were the controls? -- Maytag : misplaced trust with a foreign subsidiary -- MetLife : deceptive sales tactics - condoned or poorly controlled? -- Part 6: Entrepreneurial adventures -- Boston Beer - revisited -- OffceMax : to the end

1. Management -- Case studies