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TitleThe Future of the multinational company / edited by Julian Birkinshaw ... [et al.]
Imprint Chichester : John Wiley & Sons. Ltd., c2003
Descript xiv, 268 p. : ill. ; 25 cm

CONTENT

Rival states, rival firms -- The (a)political multinational : state-firm rivalry revisited / Louis Turner -- The moral response to capitalism : can we learn from the Victorians? / John Dunning -- The multi-home-based multinational : combining global competitiveness and local innovativeness / Erjan Selvell -- Regional multinationals : the location-bound drivers of global strategy / Alan Rugman and Alain Verbeke -- Managing the multinational enterprise -- The evolving multinational : strategy and structure in Latin American operations, 1990-2000 / Jose de la Torre, Jose Paulo Esperanca and Jon Martinez -- Risk and the dynamics of globalization / Don Lessard -- The global OEM : the transformation of Asian supplier companies / Anthony Leung and George Yip -- Designing multinationals : is it all over now? / Lawrence Franko -- The customer-focused multinational : revisiting the Stopford and Wells model in an era of global customers / Julian Birkinshaw and Siri Terjesen -- Geography as a design variable / Eleanor Westney -- Regional organizations : beware of the pitfalls / Paul Verdin, Venkat Subramanian, Alice de Koning and Eline Van Poeck -- The metanational : the next step in the evolution of the multinational enterprise / Yves Doz, Jose Santos and Peter Williamson -- Rejuvenating the mature business -- The critical role of sense-making in rejuvenating the mature business / John Stopford and Charles Baden-Fuller -- The invisible underpinnings of corporate rejuvenation: purposeful action taking by individuals / Sumantra Ghoshal and Heike Bruch -- Rejuvenation revisited : identifying and managing strategy decay and innovation / Peter Williamson -- Racing to be second : innovation through imitation / Costas Markides -- Who needs multinationals? : lessons from open-source software / Rob Grant, Andrea Lipparini, Gianni Lorenzoni, and Elaine Romanelli


International business enterprises

LOCATIONCALL#STATUS
Chula Business School Library658.049 F996 2003CHECK SHELVES
Sasin Library658.049 F996 2003CHECK SHELVES

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