Part 1: Introduction to markets and production -- Markets and prices -- Production and costs -- Part 2: Analysis of industry -- Market structure -- Approaches to competitive market analysis -- Practical analysis of industry -- Part 3: Analysis of firm strategy -- Advertising and product differentiation -- Research, development and innovation -- Horizontal and vertical integration -- Diversification -- Part 4: Analysis of government policy -- Government and business

1. Managerial economics
2. Business planning -- Economic aspects
3. Strategic planning -- Economic aspects