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AuthorLasserre, Philippe
TitleGlobal strategic management / Philippe Lasserre
Imprint Hampchire : Palgrave Macmillan, c2003
Descript xxi, 454 p. : ill., charts ; 25 cm


Globalisation of markets and competition -- Designing a global strategy -- Designing a global organisation -- Global strategic alliances -- Global mergers and acquisitions -- Assessing countries' attractiveness -- Entry strategies -- Global marketing -- Global operations -- Global innovation -- Cross-cultural management -- Global human resource management -- Global financial management -- Globalisation and the internet -- The social responsibility of the global firm -- Global trends

International business enterprises -- Management Strategic planning Globalization -- Economic aspects

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