Author | Lasserre, Philippe |
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Title | Global strategic management / Philippe Lasserre |
Imprint | Hampchire : Palgrave Macmillan, c2003 |
Descript | xxi, 454 p. : ill., charts ; 25 cm |
Globalisation of markets and competition -- Designing a global strategy -- Designing a global organisation -- Global strategic alliances -- Global mergers and acquisitions -- Assessing countries' attractiveness -- Entry strategies -- Global marketing -- Global operations -- Global innovation -- Cross-cultural management -- Global human resource management -- Global financial management -- Globalisation and the internet -- The social responsibility of the global firm -- Global trends
LOCATION | CALL# | STATUS |
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