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AuthorHendrix, Jerry A
TitlePublic relations cases / Jerry A. Hendrix
Imprint Belmont, California : Wadsworth/Thomson Learning, 2004
Edition 6th ed
Descript ix, 437 p. : ill.; 24 cm

CONTENT

Solving public relations problems: Public relations in action -- A public relations process -- Reaching major audiences: Media relations -- Internal communications -- Community relations -- Public affairs and government relations -- Investor and financial relations -- Consumer relations -- International public relations -- Relations with special publics -- Emergency public relations: Emergency public relations -- Beyond public relations: integrated marketing communications


Public Relations -- United States -- Case Studies Publicity -- Case Studies

LOCATIONCALL#STATUS
Communication Arts Library659.2 H498P 2004CHECK SHELVES
Communication Arts Library659.2 H498P 2004CHECK SHELVES

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