AuthorBovee, Courtland L
TitleBusiness in action / Courtland L. Bovee, John V. Thill and Barbara E. Schatzman
Imprint Upper Saddle River, N.J. : Prentice Hall, 2004
Edition 2nd ed
Descript xxi, 400 p. : col. ill

CONTENT

Part 1: Conducting business in the global economy -- Understanding the fundamentals of business and economics -- Practicing ethical behavior and social responsibility -- Competing in the global economy -- Part 2: Starting and organizing a small business -- Starting and financing a small business -- Selecting the proper form of business ownership and exploring business combinations -- Part 3: Managing a business -- Understanding the functions and roles of management -- Organizing and working in teams -- Producing Quality goods and services -- Part 4: Managing employees -- Motivating today's workforce and handling employee-management relations -- Managing human resources -- Part 5: Developing marketing strategies to satisfy customers -- Developing product and pricing strategies -- Developing distribution and promotional strategies -- Part 6: Managing financial information and resources -- Analyzing and using financial information -- Understanding banking and securities


SUBJECT

  1. Business
  2. Commerce
  3. Industrial management

LOCATIONCALL#STATUS
Chula Business School Library650 B783B 2004 CHECK SHELVES