Part 1: An overview of strategic retail management -- An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Part 2: Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Part 3: Targeting customers and gathering information -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Part 4: Choosing a store location -- Trading-area analysis -- Site selection -- Part 5: Managing a retail business -- Retail organization and human resource management -- Operations management: financial dimensions -- Operations management: operational dimensions -- Part 6: Merchandise management and pricing -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Part 7: Communicating with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Part 8: Putting it all together -- Integrating and controlling the retail strategy -- Careers in retailing -- About the web site that accompanies retail management

1. Retail trade -- Management