The new global marketing reality / by Richard Brookes and Roger Palmer

Author	Brookes, Richard, 1945-
Title	The new global marketing reality / by Richard Brookes and Roger Palmer
Imprint	Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2003
Descript	xii, 292 p

CONTENT

Understanding business today -- Explanations of marketing : evolving, changing or competing? -- The new business reality -- Growth and value -- Finding and creating advantage -- Organizational transformation -- Contemporary marketing and the five changes challenge -- Contemporary marketing and the five changes challenge -- Pluralism in marketing practice -- The future of marketing

Marketing Marketing -- Management

LOCATION	CALL#	STATUS
Sasin Library	658.8 B872N 2004	CHECK SHELVES

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