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AuthorBrookes, Richard, 1945-
TitleThe new global marketing reality / by Richard Brookes and Roger Palmer
Imprint Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2003
Descript xii, 292 p

CONTENT

Understanding business today -- Explanations of marketing : evolving, changing or competing? -- The new business reality -- Growth and value -- Finding and creating advantage -- Organizational transformation -- Contemporary marketing and the five changes challenge -- Contemporary marketing and the five changes challenge -- Pluralism in marketing practice -- The future of marketing


Marketing Marketing -- Management

LOCATIONCALL#STATUS
Sasin Library658.8 B872N 2004CHECK SHELVES

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