Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

AuthorBrookes, Richard, 1945-
TitleThe new global marketing reality / by Richard Brookes and Roger Palmer
Imprint Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2003
Descript xii, 292 p


Understanding business today -- Explanations of marketing : evolving, changing or competing? -- The new business reality -- Growth and value -- Finding and creating advantage -- Organizational transformation -- Contemporary marketing and the five changes challenge -- Contemporary marketing and the five changes challenge -- Pluralism in marketing practice -- The future of marketing

Marketing Marketing -- Management

Sasin Library658.8 B872N 2004CHECK SHELVES

Chulalinet's Book Delivery Request


Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network


facebook   instragram