Annual Member
| Author | Hughes, Arthur Middleton |
|---|---|
| Title | The customer loyalty solution : what works (and what doesn't) in customer loyalty programs / Arthur Middleton Hughes |
| Imprint | New York : McGraw-Hill, c2003 |
| Descript | xix, 364 p. : ill. ; 24 cm |
How database marketing works -- Mirage of crm -- Selling on the web -- Computing lifetlme value -- Value of a name -- Power of communications -- Customer response -- Marketing to customer segments -- Helping business customers to become profitable -- Customer management -- Letting them come behind the counter -- Can database marketing work for catalogers? -- Finding loyal customers -- Profile marketing -- Farewell to the reader
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 658.84 H893C | CHECK SHELVES |
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