Understanding women's magazines -- Post-Fordism, post-feminism and the 'new women' in late twentieth-century Britain -- Empires strike back: from Fordism to post-Fordism in the British magazine industry -- Who's that girl?: advertising, market research and the female consumer in the 1980s -- Seriously glamorous or glamorouly serious? working out the 'working woman' -- What women want under the cover's: new markets and the 'new woman' in the 1980s -- Marie Claire-c'est moi!: magazine editors, cultural intermediaries and the 'new middle class' -- Desparately tweaking Susan: the business of women's magazines in the 1990s

1. Women's periodicals
2. English -- Great Britain -- History -- 20th century