AuthorCartwright, Roger
TitleGoing global / Roger Cartwright
Imprint Oxford : Capstone, c2002
Descript 112 p

CONTENT

Introduction to going global -- What is going global? -- The evolution of going global -- Implications of the internet for going global: what can the internet offer? -- The issue of globalization -- The state of the art of going global -- Going global success stories -- Key concepts and thinkers -- Resources for going global -- Ten steps to assist going global


SUBJECT

  1. Globalization
  2. Globalization -- Case studies
  3. International business enterprises
  4. Organizational change

LOCATIONCALL#STATUS
Chula Business School Library658.406 C329G 2002 CHECK SHELVES