Entrepreneurship / Robert D. Hisrich, Michael P. Peters
Imprint
Boston : McGraw-Hill/Irwin, c2002
Edition
5th ed
Descript
xix, 663 p. : ill. (some col.), col. maps ; 27 cm
CONTENT
Part 1: The entrepreneurial perspective -- The nature and importance of entrepreneurs -- The entrepreneurial and intrapreneurial mind -- The individual entrepreneur -- International entrepreneurship opportunities -- Part 2: Creating ans starting the venture -- Creativity and the business idea -- Legal issues for the entrepreneur -- The business plan: creating and starting the venture -- The marketing plan -- The financial plan -- The organizational plan -- Part 3: Financing the new venture -- Sources of capital -- Informal risk capital and venture capital -- Part 4: Managing, growing, and ending the new venture -- Preparing for the new venture launch: early management decisions -- Managing early growth of the new venture -- New venture expansion strategies and issues -- Going public -- Ending the venture