Author | Aaker, David A |
---|
Title | Brand leadership / David A. Aaker, Erich Joachimsthaler |
---|
Imprint |
London : Simon & Schuster, 2002 |
---|
Descript |
xii, 350 p. : ill. ; 24 cm |
---|
|
CONTENT
Brand leadership: New imperative -- Brand identity: Cornerstone of brand strategy -- Clarifying and elaborating the brand identity -- Brand relationship spectrum -- Brand architecture -- Adidas and Nike : Lessons in building brands -- Building brands: Role of sponsorship, Web, beyond media advertising -- Global brand leadership: Not global brands
SUBJECT
-
Brand name products -- United States -- Management
LOCATION | CALL# | STATUS |
---|
Central Library (4th Floor) | 658.827 A111B |
CHECK SHELVES
|