Marketing of professional services -- Twelve keys to effective professional services marketing -- Deliversy quality service -- Building and reinforcing the firm's marketing efforts -- Acquiring and using marketing information -- Strategic planning and organization -- Segmenting, selecting, and appealing to markets -- Understanding the individual client -- Service mix -- Pricing professional services -- Making services accessiblem-- Integrated marketing communications -- Marketing services on-line -- Retention and relationship strategies -- Future directions of professional services marketing

1. Professions -- Marketing