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AuthorStopford, John M
TitleFDI Determinants and TNC Strategies: The Case of Brazil
Imprint Geneva, United Nations. 2000
Descript xvi, 180 p. : charts, graphs, tables


Abstract: Perceptions of a country can have an important effect on the decision of transnational corporations to invest regardless of the objective determining factors of FDI. Asymmetries in information play a particularly important role in influencing these perceptions. Drawing on interviews of manufacturing TNCs both with and without affiliates in Brazil, this study reveals that the perceptions of investors can have an important effect on the decision to invest regardless of objective FDI determinants. TNCs with affiliates in Brazil emphasize the positive incentives to invest while those without affiliates remain more cautious, often emphasizing the negative characteristics of the investment climate. The study shows the need to develop an effective strategy to deal with perception, particularly for attracting new sources of growth-enhancing FDI. The first part of the study begins with thorough overview of the changing patterns of FDI in the 1990s and the implications these have for host countries, including for Brazil. These trends raise important issues for national governments about the dynamics of FDI and the opportunities they create in the highly competitive world FDI market. Chapter 2 describes some of the forces that shape the behaviour of TNCs and illustrates the range of responses to various challenges in the global economy. The third chapter focuses on the question: How do major manufacturing TNCs perceive the FDI environment in Brazil? The interviews indicate widely differing responses to such important issues as the significance of MERCOSUR in stimulating FDI and whether Brazil can become a specialized supplier in the global economy. Chapter 4 pulls together the broad range of TNC perspectives on the attractiveness of host countries with their commentary on a number of related public policy issues. [English only]

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