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TitleMarketing channels / Anne T. Coughlan ... [et al.]
Imprint Upper Saddle River, N.J. : Prentice Hall, c2001
Edition 6th ed
Descript xviii, 590 p


Part 1: Introduction and analytic framework for the book -- Marketing channels: structure and functions -- An analytic framework for channel design and implementation -- Part 2: Channel design: demand, supply, and competition -- Segmentation for marketing channel design: service outputs -- Supply-side channel analysis: channel flows and efficiency analysis -- Supply-side channel analysis: channel structure and membership issues -- Gap analysis -- Vertical integration: owning the channel -- Part 3: Channel implementation and performance measurement -- Channel power: getting it, using it, keeping it -- Managing conflict to increase channel coordination -- Channel implementation issues regarding distribution intensity and vertical restraints -- Strategic alliances in distribution -- Legal constraints on marketing channel policies -- Part 4: Channel institutions -- Retailing -- Nonstore retailing and electronic channels -- Wholesaling -- Logistics and supply chain management -- Franchising

Marketing channels

Sasin Library658.84 M345 2001CHECK SHELVES

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