Author | Hartley, Robert F |
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Title | Marketing mistakes and successes / Robert F. Hartley |
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Imprint |
New York : Wiley, c2001 |
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Edition |
8th ed |
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Descript |
viii, 359 p. : ill. ; 23 cm |
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CONTENT
Marketing wars -- Great comebacks -- Crisis management -- Marketing management mistakes -- Notable marketing successs -- Ethical mistakes
SUBJECT
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Marketing -- United States -- Case studies
LOCATION | CALL# | STATUS |
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Chula Business School Library | 658.800973 H332M 2001 |
CHECK SHELVES
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Chula Business School Library | 658.800973 H332M 2001 |
CHECK SHELVES
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