AuthorHartley, Robert F
TitleMarketing mistakes and successes / Robert F. Hartley
Imprint New York : Wiley, c2001
Edition 8th ed
Descript viii, 359 p. : ill. ; 23 cm

CONTENT

Marketing wars -- Great comebacks -- Crisis management -- Marketing management mistakes -- Notable marketing successs -- Ethical mistakes


SUBJECT

  1. Marketing -- United States -- Case studies

LOCATIONCALL#STATUS
Chula Business School Library658.800973 H332M 2001 CHECK SHELVES
Chula Business School Library658.800973 H332M 2001 CHECK SHELVES