If you want to make God really laugh, show him your business plan : the 101 universal laws of business / Barry J. Gibbons
Imprint
Oxford : Capstone, c1998
Descript
231 p
CONTENT
On "Test" of rightness (TOR) -- On montivational theory -- On englightened capitalism (or should that be enlightened capitalists?) -- On limited terms for business leaders --On being BIG but acting S-M-A-L-L -- On hurdling marketplace barriers -- On unhealthy profit -- On making decisions (and staying out of jail) -- On new branding (and Jolting your customer) -- On innovation -- On surviving in the new job -- On information technology -- On (corporate) engagements, living-together marriage and divorce -- On 'challenge' cultures