AuthorHughes, Arthur Middleton
TitleStrategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program / Arthur M. Hughes
Imprint Burr Ridge, Ill. : Irwin Professional Pub., c1994
Descript xi, 352 p. : ill. ; 24 cm

CONTENT

What is database marketing? -- Strategy development -- Profiting by experience -- Keeping up with database marketing


SUBJECT

  1. Database marketing -- Planning

LOCATIONCALL#STATUS
Chula Business School Library658.84 H893S 1994 CHECK SHELVES