The concept of global marketing -- Economic environment : the world economy -- Economic environment : the foreign economies -- Cultural environment : the people of the world -- The political-legal environment -- Global marketing strategy -- International marketing intelligence -- International product policy: the basic product and its attributes -- International product policy: new-product development and product-line policies -- Distribution: foreign market entry -- Distribution: foreign-market channels and global logistics -- International promotion: advertising -- International promotion: other factors -- Pricing in international marketing -- International marketing of services -- Planning, organizating, and control of international marketing -- Information technology; the Internet and international marketing -- The future of international marketing

1. Export marketing -- Management