Repositioning Asia : from bubble to sustainable economy / Philip Kotler, Hermawan Kartajaya
Imprint
Singapore : John Wiley & Sons (Asia), c2000
Descript
xv, 226 p. ; 24 cm
CONTENT
Part 1 Background: Understanding the Asian crisis -- Part 2 Transforming the nations ; In search of the sustainable economy ; Repositioning the Asian economy ; Reshaping Asia's culture and vision -- Part 3 Revitalizing the companies ; Only the sustainable succeed ; A winning business strategy model for Asian companies -- The 3Cs formula for MNCs