AuthorKotler, Philip
TitleRepositioning Asia : from bubble to sustainable economy / Philip Kotler, Hermawan Kartajaya
Imprint Singapore : John Wiley & Sons (Asia), c2000
Descript xv, 226 p. ; 24 cm

CONTENT

Part 1 Background: Understanding the Asian crisis -- Part 2 Transforming the nations ; In search of the sustainable economy ; Repositioning the Asian economy ; Reshaping Asia's culture and vision -- Part 3 Revitalizing the companies ; Only the sustainable succeed ; A winning business strategy model for Asian companies -- The 3Cs formula for MNCs


SUBJECT

  1. Industrial management -- Asia
  2. countries and regions
  3. economic conditions
  4. Asia -- Economic conditions -- 1945
  5. Asia -- Economic policy -- Decision making

LOCATIONCALL#STATUS
Thailand and ASEAN Information Center (6th Floor)[TAIC] 57549 CHECK SHELVES
Chula Business School Library338.95 K87R 2000 CHECK SHELVES
Central Library (5th Floor)338.95 K87R CHECK SHELVES
Sasin Library338.95 K87R 2000 CHECK SHELVES
Sasin Library338.95 K87R 2000 CHECK SHELVES
Political Science Library338.95 K87R CHECK SHELVES
Economics LibraryHC412 K66 2000 CHECK SHELVES
Chula Business School Library338.95 K87R 2000 CHECK SHELVES
Economics LibraryHC412 K66 2000 CHECK SHELVES